Although the Environmental Protection Agency (EPA) supports and promotes the 3 Rs, Reduce, Reuse, and Recycle, their focus has also included a fourth “R”….Rethink. A program developed by the EPA called the Sustainable Materials Management Program (SMM) encourages consumers to “Think Beyond Waste”. This philosophy doesn’t just mean making good decisions after the usefulness of a product has been exhausted, which is said to be the end of the product’s life cycle. Options at this time include recycling, composting, energy recovery, and landfilling.