“What do I do with these old tires?” One of the most popular recycling questions ever asked. Our best advice to you is to go to your local tire dealer to dispose of them properly. Tire dealers usually take unwanted tires for around $1.50 - $2.00 per tire, then turn them over to authorized recyclers. “Rubber is difficult to recycle due to the procedure known as “vulcanization,” which it undergoes to attain its springy, flexible nature. Vulcanization is a curing process that involves adding sulfur to rubber, which creates stronger bonds between the rubber polymers. Due to the vulcanization method, tires are difficult to melt for reuse and are therefore typically broken down by a mechanical process.